Russian Quality System
Support for the promotion of the Russian "Quality Mark" through B2B communications with major retail chains
• Conduct four nationwide campaigns with valuable prizes for Perekrestok, Karusel, Utkonos and Verny chain store customers
• Work with bloggers to inform the audience about promotions
• Create an informercial about the new Quality Mark for broadcast in the chain stores
• Develop and implement the promotion program for the Wine Guide of Russia by Roskachestvo
• Work with bloggers to inform the audience about promotions
• Create an informercial about the new Quality Mark for broadcast in the chain stores
• Develop and implement the promotion program for the Wine Guide of Russia by Roskachestvo
Objectives
• Over 70 million people engaged in each promotion
• 52 videos about Russian wines were produced that are being broadcast in the app and in Perekrestok stores, reaching over 90 million people
• 52 videos about Russian wines were produced that are being broadcast in the app and in Perekrestok stores, reaching over 90 million people
Results