O'KEY Group
PR-support of a supermarket chain
• Build a positioning and promotion strategy for the 25+ female audience
• Work with media and partners
• Work with media and partners
Objectives
• O'KEY hypermarket chain became a family partner of the annual contest "Mrs. Yekaterinburg 2018". The contest was held on the site of O'KEY Group
• Over 30 media publications and more than 100 publications in social networks in total
• Reached about 1.5 million people at the regional level
• Over 30 media publications and more than 100 publications in social networks in total
• Reached about 1.5 million people at the regional level
Results