WILEYFOX
Comprehensive PR-support for the launch
of smartphones on the Russian market
• Introduce a new brand to the Russian market
• Create excitement around the brand before its official launch in Russia
• Get maximum coverage within given time frame (4 months)
• Increase the loyalty of potential users
• Manage reputation of the project after the official introduction
• Create excitement around the brand before its official launch in Russia
• Get maximum coverage within given time frame (4 months)
• Increase the loyalty of potential users
• Manage reputation of the project after the official introduction
Objectives
• More than 170 publications in mass media and blogosphere upon introduction of the brand
• More than 100 editorial (free) reviews and tests in specialized and general interest media throughout the year
• Communication involvement - over 1.5 million people
• More than 100 editorial (free) reviews and tests in specialized and general interest media throughout the year
• Communication involvement - over 1.5 million people
Results